The construction industry is traditionally cautious when adopting new technologies. It’s a field that attracts practical people, so it’s no surprise if you’ve waited this long to begin seriously considering a proper website and online presence.
Whether you’re a growing residential firm angling to get a stronger foothold locally, or you’re competing for large industrial bids nationally, a well thought out web presence may be worth your investment. Here are some indications that it might be time to make the move.
Construction Web Design
You Want to Be There For Your Clients
A website is open when you’re not. If a customer or client goes looking for information about your company and they end up with scant, impersonal details from a third-party index, they’re likely to have a bad experience.
It seems like a small thing, but if you think of your website as a 24/7 reception desk, you can see the potential value to those you serve.
You Want To Showcase Your Work
Your website should be a welcoming environment that provides value and showcases your strengths. You can build trust by providing information about your projects and partnerships, showing examples of your work and testimonials from satisfied customers.
You can offer your visitors a stream of content that’s relevant to your industry and your expertise. A website should be more than just an online billboard. Even something as simple as a blog gives people a reason to come back and stay engaged.
You Want To Grow Your Business
Your customers live much their lives online. When they like what you do, they want to share it. They could be doing word-of-mouth marketing for you on forums and in comment sections all day long, but you can’t leverage it without a website.
A website is absolutely critical for modern marketing strategies. A good website gives you an opportunity to build a mailing list of current and potential clients. You will be able to keep them informed with up-to-date reports on your capabilities and services.
There’s no better return on your investment than strategic internet marketing. It’s a great way to level the playing field and keep pace with competitors who may have more offline infrastructure. A well-implemented website and online marketing campaign can expand your reputation and your reach immeasurably.
You Want To Attract The Best People
There’s currently a shortage of skilled labor in the industry. Companies that hire through their own websites can attract quality people. Having a place to highlight your company’s ethics and philosophy can give you the edge over a simple job posting.
As construction trends tend toward collaboration, opportunities for lucrative partnerships are growing. Having a well-maintained website gives your business credibility among other professionals in the industry.
You might be thinking: Doesn’t a LinkedIn or Facebook page accomplish the job of a website? Well, in some cases, it definitely can, but being in control of your online presence has distinct advantages over being at the mercy of another company’s whims and fluctuating terms of service.
You Want To Control Your Brand
If you currently moderate your own Facebook page and have amassed thousands of likes, you might think you’re all set. There are a couple challenges to overcome here, however. No matter how clever you get with your profile image and banner logo, you’re still just going to look like another Facebook page. A good website will have been built just for your business.
The relationship you build with a customer starts at the first point of contact. If your customers use Facebook to find you, they will see you as an extension of Facebook. What’s more, it’s Facebook who ultimately decides how you reach them.
Unfortunately, your posts will not all find their way into the newsfeed of every one of your likes. Facebook’s algorithms will likely cull the majority of your posts, encouraging you to invest more money in advertising through their service.
You Want To Do It Right
A website can backfire if you don’t commit to maintaining value and compatibility. If a user’s first impression of your business is a frustrating experience on your website, that can keep them from taking further steps toward your services.
Believe it or not, today most people surf the web on their phones. Your website has to load quickly and work seamlessly any way the customer accesses it. A full-featured web design service can ensure compatibility, bring together a unified graphic design, help you with marketing, SEO, social media integration and more. If taken seriously, an investment in a good website will yield a positive ROI and increase your bottom line.
For each individual you reach, the real value is in the experience. A well-built website and online marketing strategy will increase your credibility, help you leverage your reputation, and connect you with an endless stream of opportunity.